Insights & Analytics
A company’s capability to drive market growth relies on the depth of its consumer insights and how well it makes an interpretation of those bits of knowledge into compelling activity. To develop deep customer understanding, we utilize a scope of quantitative and subjective marketing research approaches in addition to big data techniques that are both innovative and pragmatic. We assembled our capabilities into two zones:
Customer Insights: Consumer insights can help businesses spark innovation, uncover the most promising growth sources, and develop or maintain successful products and brands. McKinsey’s qualitative and quantitative marketing research approaches, tools, and techniques help our customers find out why their customers act as they do at every stage of their purchase decision journey, understand the experiences of their customers, and dig deep into their best customer loyalty drivers.By applying these insights, our customers are able to develop innovative and differentiated marketing strategies that include effective value proposals, segmentation, branding, product design, pricing and customer experience.
Analytics: The Consumer Marketing Analytics Center (CMAC)of McKinsey accelerates the potential of big data by translating insights from advanced analytics into action throughout the marketing and consumer facing organization. CMAC has acquired a track record of success in identifying and applying best practices to create insight driven organizations across a range of industries, including retail, consumer goods, banking, insurance, telecommunications, media, and healthcare, using its global team of analytics professionals with deep expertise in all aspects of big data acquisition and interpretation.
How we can help?
Strategy: creation of business case analytics road map, deployment center of excellence analytics.
Marketing: segmentation of customers, data mining, analytics of customer value, analysis of promotion results, cost effectiveness of online advertising.
Pricing and advertising: Our suite of proprietary methods, innovative research, analytical software solutions and economic simulators for complex scenario analysis help customers to optimize sales returns in terms of pricing, promotions and trade
Customer relationships: reduction of customer churn, identification of customer loyalty.
Customer service operations: improvement of service resources, pattern analysis of service inquiry.
Customer Insights and Analytics can help you in your efforts to:
- Generate a higher return on marketing and promotional investments.
- Increase sales to existing customers.
- Increase new customer acquisition costs Reduce customer churn and increase loyalty.
- Resolve customer service problems more efficiently or better yet, avoid them.
- Increase the effectiveness of the sales force by targeting skilled prospect.
We should perceive how these advantages map onto your business. Drop us a line portraying the possibility of your future application, and we will call you to examine the subtleties.